Why Your Content Is Your Most Important Asset

Unless you are new to SEO, the answer to this question is obvious. As we say, "Content Is King". You need original content in order to rank well in Google and this is why you chunk articles, images, videos, etc. to publish on your site. However, it is so easy to copy+paste content and this is why content theft is so common.

If it weren't bad enough that you feed somebody else's site for free, the duplicate content penalty adds insult to injury. Google is trying really hard to deal with duplicates but it is way too common to see stolen articles rank higher than your original. This is why it is so important to protect your content in any way you can.